More precisely, this was a panel discussion on how kosher brands and the kosher food industry are using social media, such as Facebook, Twitter and blogs, to market their products. and to connect with their customers.
The panel, was moderated by Corporate Communications Pro, Stephanie Grayson-Zane and featured Paula Shoyer, author of The Kosher Baker, Tamar Genger of Joyofkosher.com, Kim Amzallag from Kosher Inspired magazine and Yossie Horwitz of yossiescorkboard.com. The event was sponsored by MetroImma and its sister web site, jdeal.com, Kosher.com, Cherry Heering and U Café.
I came home completely energized with lots of new ideas and opportunities for this blog. Paula's new cookbook The Kosher Baker, is AMAZING (and all pareve!!)
I had a nice chat with Alison Nathan, wife of the well known Chef Jeff Nathan of Abigael's restaurant and I'm not saying anything, but we might have a few surprises in store for all you foodies out there.
I sampled some rich and creamy Coffee Heering. Did you know that a 100 year old bottle of Cherry Heering recently sold at Sotheby's for over $3,000!!! That's a lot of nostalgia right there!
Kim, from the brand new and highly acclaimed Kosher Inspired magazine, gave me several copies of their second issue to peruse and I'm trying to figure out just how to provide all my readers an opportunity to have a look at issue #3, which just came off the presses in Israel tonight. Do I smell a giveaway?
And the cherry on the sundae of this wonderful evening of networking and shmoozing? I finally at long last got to meet Hadassah in real life. Let me tell you that she's just as "real" in person as she is on her blog.
Stay tuned for more news about these and other brands!